Nick Perold

I think a lot. Over the years this has gotten me into trouble, won me awards, and landed me jobs. My use of words like "pejorative" and "pedagogical" in casual conversation can sometimes raise eyebrows - but it's that same part of my brain that thinks critically to improve businesses by articulating challenges and opportunities accurately. I am fueled by imagination and questioning. If it excites me or puzzles me, you'll find it here.

Also, I'm totally stumped on where they keep the baby pigeons.